Printing and mail go together... like peas and carrots. They just do. Even in this highly sophisticated era of internet based marketing, SMS messaging, and email blasts, there is a strong argument for direct mail. (In fact, Universal Printing president and owner, Bob Moura, has posted 2 great blogs on that topic. If you haven't read them yet, here are the links: Direct mail... Back-in-the-day or Future Play? Part I and Part II)
Another thing we can count on, is knowing that the United States Postal Service will ALWAYS change their rules, rates, and regulations. Again... they just do. But THIS time it's beneficial to YOU!Last week, the USPS issued a press release announcing their plans to expand "simplified addressing" to businesses. For the longest time, this is something that has primarily only been available to the government.
What does this mean?
In a nutshell, it means that business can now expand their reach to a larger audience without having specific names and addresses. You can essentially address your pieces to "Postal Customer" or "Occupant" and it can be delivered to every residence or PO Box in a particular region.
In their press release, the USPS goes on to explain "Simplified addressing will serve as the on-ramp for many small businesses trying to reach their audiences within a specific geographic range. It will allow them for the first time to take advantage of the most effective marketing channel there is — direct mail."
To review their entire press release, follow this link: U.S. Postal Service to Expand Simplified Addressing for Businesses