Learn How Small Businesses Can Vastly Improve Their Sales and Marketing Response Rates By Completing the Simple Exercise Below.

Posted by Robert Moura on Fri, Jul 06, 2012 @ 01:30 PM

Are you clear about what value you bring to your clients?

Do you speak your customers language?

Most of us speak in our marketing and presentations about what “we” do and the great tools “we” have to do “it” with.

Consider what drives you to buy from Vendor A over Vendor B.

Universal Printing Understanding Client NeedsIs it about them and their tools, or is it about you and how their tools solve your problems?

Consider the following when preparing your sales and marketing campaigns:

Speak in Your Clients Language

  • Understand their needs
  • Use their language and terms
  • Tailor the pitch to their business
  • Propose a solutions that solves their problems and needs, not yours

Here's the Simple Exercise:

Can you fill in the information (in parenthesis) below regarding your company?

How (who you sell to) can (insert verb) (insert problem) through (insert solution).

Universal Printing example for pharmaceutical marketing:

How (leading Pharmaceutical companies) can (improve their patient recruitment results and lower cost) thorough (leveraging the benefits of QR codes, mobile optimized web sites and social media).

Now do this exercise for your company and your customers and watch your results soar.

PS: Did you notice that the title of this article conforms to the exercise? Got your attention, didn't it?

Keeping it Simple and Clear -

Happy Sales!

Bob Moura

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Universal Printing
Offering quality printing and communications solutions to
Raleigh, Durham, Chapel Hill, and the Triangle since 1979.
www.universalprinting.com

 

Tags: tips and tricks, business solutions, Tips for improving direct mail and email marketing, emarketing

Why In the WORLD would I go to a Printing Company for Graphic Design?

Posted by Universal Printing on Fri, Nov 11, 2011 @ 11:45 AM

Universal Printing takes great pride in offering the best of all graphic communication worlds: Award Winning Graphic Design, G7 Master Printer level digital output and commercial printing, and the latest in Direct Mail, featuring variable data and cross-media marketing solutions.  Over the years, we’ve worked with a lot of clients and companies who find themselves getting into a 2- or 3-prong approach with their projects: One company for design, another print, and sometimes even a third to handle the mailing.  Not a very efficient process, in our opinion.  WE always want to focus more on what is in the best interest of our clients.  Here’s a few reasons why a “single source solution” makes sense.

Design + Print is time-tested!

Universal offers Graphic Design, with or without LatteThis concept has been used time and time again in the construction and manufacturing industries, known as Design/Build.  We apply the same same principles at Universal Printing. When the people who are designing a piece are the people who are producing the piece, “unexpected surprises” just disappear!  All of our Graphic Design professionals work closely with other members of our production team, giving us the advantage of keeping current on the latest printing techniques, being familiar with folding and finishing requirements, and also having direct access to paper merchants and their pricing models.

“Less Expensive” is
NOT the same as “Cheap”

Often time, our Design quotes are significantly lower than Agency prices.  Some might think that it’s about the talent of our staff or the quality of our product.  “More expensive” must mean “better,” right?  WRONG!  Our Graphic Design team has won several regional and national design awards, and is comprised of graphics professionals from the fields of advertising, magazine production, and Fine Arts.  The reason WE can offer such aggressive pricing is because we don’t have to cover many of their overhead costs.  They need to pay for their office space, utilities, equipment, and the occasional latte or two. Why help pay for the rent and electricity of THREE buildings?  OUR staff is in our own building, using our digital prepress equipment, so keeping everything under one roof keeps our cost down, which is passed onto you.  It’s just that simple!

It’s all about the Bundles!

Contractors do it. Restaurants do it. The cable TV and satellite companies do it. Insurance companies do it.  EVERYONE recognizes the power of bundling products and services. WE are no different.  When you bundle together design, print, and direct mail, you only have one point of contact to deal with.  One person to coordinate with keeps you off the phone and out of your email inbox, and lets you deal with all the other aspects of your job.  “One call does it all.”  “Set it, and forget it.”  “Have it your way.”  We can’t actually use those slogans, but you get the idea.

No More Finger-Pointing!

Keeping everything under one roof keeps it simple and eliminates unnecessary “he said/she said” or “finger-pointing.” Ever dealt with any of these scenarios?
  • The Mailer says the Designer didn’t setup the address panels properly
  • The Designer says the Mailer stuck unnecessary labels or tabs all over the finished piece
  • The Printer says the Designer didn’t set up their files correctly
  • The Mailer says the Printer didn’t supply enough finished pieces to process the mailing

These problems all go away when the Designer, Printer, and Mailer are all under one roof. We know, understand, and can implement those ever-changing Postal requirements at the Design stage.  Our files will always print without surprises and we’ll always print enough to ensure your entire mailing is processed timely and efficiently.  Not only will we save you time, save you money, and reduce your stress; who knows, maybe we'll even throw in a free latte.

 

 

 

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Universal Printing
Offering quality printing and communications solutions to
Raleigh, Durham, Chapel Hill, and the Triangle since 1979.
www.universalprinting.com

 

Tags: commercial printing, digital printing, Graphic Design Durham, graphic design raleigh, green printing, internet marketing, email marketing, emarketing, direct mail, multi channel marketing, Adobe Photoshop, variable data, cross-media marketing

New Printing & Marketing Technology: I want it, but where do I go?!

Posted by Universal Printing on Fri, Nov 04, 2011 @ 12:30 PM

Technology makes a lot of things easier and more efficient.  Take QR codes for example.  EVERYONE has taken notice of QR codes, and more people want to know how to use them better.  This is true for a lot of the new technology now available for design, print, or direct mail.

Sure, there are free online service to create QR codes; but if you want to brand them, build in tracking code to see the impact, or use them along with your other marketing efforts to maximize your reach to your clients, then you need to find a graphic communications partner that can help you get the best results possible.

Universal Printing QR Code
Scan or click to see just ONE example
of how QR codes can work.


Direct Mail is another place where technology is making HUGE impacts.  Variable Data Printing can turn each postcard or letter into an individually customized ice-breaker.  Universal’s Symphony does just that AND MORE! Symphony takes your flat mail piece and turns it into a multi-channel cross-media marketing machine.  Immediately, you can see the advantages of customize your message to every individual on your list and track then your results in "real-time."

Universal Printing cross-media marketing SymphonyImagine this: You are using your Marketing and Advertising budget to reach your audience in multiple ways – Billboards, Direct Mail, TV or Radio adverting, email marketing, to name a few.  Without solid, dependable metrics data, you can’t even BEGIN to start making meaningful sense of your marketing spend.  Sometimes, having two or three solutions in place won't give you the apples-to-apples comparisons. This is why you need to consider a more robust solution provider, who can give you all of the tools, products, and services that you need!

After all, it just makes good sense to have ONE mail list that contains all the elements for variable data printing, pURL generation, direct mail processing sorts and requirements, QR code generation, variable image data, and more.  No more worrying about how to compare one list versus another, what special software you’re going to need to purchase, or how you’re going to even get all your valuable data back out you’re finished with your campaign.

Universal Printing has all of the tools needed to give you the fully-formed, robust solutions that you’re looking for.  Contact us TODAY and speak with any member of our helpful staff. Our team of eMarketing Experts will be more than happy to consult with you on any upcoming projects or campaigns, or help you create a custom solution that will take full advantage of all these new wonderful new technologies that you crave!

 

 

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Universal Printing
Offering quality printing and communications solutions to
Raleigh, Durham, Chapel Hill, and the Triangle since 1979.
www.universalprinting.com

 

Tags: business solutions, email marketing, emarketing, direct mail, multi channel marketing, variable data, QR code, cross-media marketing

QR Codes: More than Just Internet Marketing Chic!

Posted by Universal Printing on Fri, Apr 29, 2011 @ 03:10 PM

QR codes are quickly gaining traction here in the US.  With almost 1/3 of Americans (ages 12 and up) carrying smartphones, and given the spontaneous and instantaneous nature of the web, it’s very little surprise that QR codes are becoming accepted at an amazing rate!  Add to this, the viral nature of most marketing strategies, and you get an even broader appeal.  Heck, even the US Postal Service sees the QR code potential, and is planning to run a special Mobile Barcode Promotion later this summer.

 

What are QR codes?

UP sample QR code | Scan it to get directions

QR codes (Quick Response) are 2-dimensional barcodes that were originally designed for inventory tracking.  You’ve probably used QR codes without even realizing it – like when you’ve rented a movie from any of those RedBox machines. The little checkerboard-looking code in the middle of that DVD case is a QR code which is scanned inside the machine to help it know which movies are available at that location. At any time, RedBox knows who has what DVD, where and when they returned it, or if it’s been reserved online and needs to be made unavailable until it’s picked up… all using QR codes.

Most smartphone and web-enabled phones have QR code readers available, allowing anyone to take a picture of any QR code and instantly trigger whatever event was intended.  In most cases, it might be a link to a specific website or video, but can also be used to add someone’s information to your phone's contact list, or to enroll in SMS/text message promotions.  The possibilities are endless, and MANY marketers are jumping at the chance to find now and creative ways to use QR codes.

 

Why use QR codes?

Aside from the “cool” factor which might appeal those who get excited by tech, there are so many practical reasons for using QR codes:

UP sample QR codes | Scan This and SEE!

Connect people anytime, anywhere – So many people have smartphones, and they almost always have them with them.  So if they want to snap the QR code in that moment, they are connected to whatever information you want them to see!    

Update info INSTANTLY – If you plan your QR code and links correctly, you can constantly update or change the information that’s being linked.   So you can update product information, switch linked videos, change the SMS/texting messages, or anything else you want to keep current…. WITHOUT having to change out all your QR coded pieces.

Possibilities are LIMITLESS – You can literally add a QR code to ANYTHING:  Posters, Banners, Flyers, Business Cards, Postcards, Envelopes, T-shirts, Tablecloths, Menus, Napkins, Place Settings, Table-top Displays, Vehicle Wraps, Window Clings, Billboards, and on, and on….  And when THAT list ends, you start to consider how many things you can LINK to: product videos, assembly or usage instructions, social media channels, e-promotional signups, discount and savings memberships,
new promotional information, employees interviews, testimonials, driving directions, contact information, and so much more!

 

I’m convinced!  Now what?

So you want to find out the most creative and innovative ways to use QR codes to help you stand out, arm your customers with up-to-the-minute info, or simple earn some extra COOL points?  Well, a great place to start is by giving us a call and speaking with any member of our helpful staff.  Our team of eMarketing Experts will be more than happy to consult with you on any project, and help you take your flat printed pieces to the NEXT LEVEL!

 

Universal Printing Blog Logo

Universal Printing
Offering quality printing and communications solutions to
Raleigh, Durham, Chapel Hill, and the Triangle since 1979.
www.universalprinting.com

 

Tags: business solutions, digital printing, Social Media, internet marketing, email marketing, Tips for improving direct mail and email marketing, emarketing