With 2010 rapidly coming to an end, it's a perfect time to evaluate your 1st Quarter marketing goals for 2011. It really doesn't matter what industry you're involved in, EVERY company, group or organization uses marketing to some degree. If you're anything like us, you're most likely focusing your marketing efforts on growing new business and maintaining existing clients. Whether it's finding new leads, or developing existing customers, you need to maximize every chance you have to deliver your message. Your BEST option is an Intgrated Multi-Channel Marketing Campaign.
Symphony, our Multi Channel Marketing software product, offers a complete cross media solution that will get your message out there utilizing multiple conventional, digital and social channels. Not only will you dramatically increase your net impressions (or "touches"), but you'll also be able to track your results utilizing your campaign dashboard and ROI calculator!
Here are a few helpful things to keep in mind when you're planning your integrated marketing campaign.
1- Use a Cross Media approach: Your competitors are either already doing this, or will be VERY soon. There are so many ways to communicate with your audience and if you're not using all of them, you're leaving chips on the table. Utilizing mass media options like radio, newspapers, magazines, and billboards, as well as one-on-one methods like email and direct mail are all great. But shouldn't you also be taking advantage of the latest technologies that integrate all these channels and add text messaging, flash video, QR codes and other social media to reach your audience and measure responses?
2- Engage your audience: You have less than 3 seconds to deliver your message and request some kind of action. "Less is more." Keep your creative clean and simple, your message clear and concise, and your offer appealing.
3- Measure your results: Even if you ARE using all the media options available to you, do you have one central place to track and analyze all your results? Using seperate tracking URLs for different mass media campaigns will help you see which channels are most effective. You can do the same with social media pages or QR codes too.
4- Don't forget to follow-up: You've delivered your message, made your impression, and learned as much about your leads as you can. What next? Micro sites and landing pages add power to any campaign. Of course there's the "Thank You" page, and auto reply "Thank You" email, which should always include a way to "refer a friend." But don't miss out on a chance to use surveys to gather valuable client preference information. Utilizing rules based logic allows for dynamic responses and automated follow up based on stated preferences! Real-time lead information is automatically sent to both sales and management. You should also consider integrating SMS or text options for lead follow-up. 95% of all text messages sent get read!
5- Now INTERACT with them: Adding personalization to your direct mail or email pieces will get noticed faster. Going one step further and giving them a pURL or link to a personalized website is more likely to keep their attention. As long as you are providing clear actions and strong reasons to continue, you will get more chances to learn what your potential leads want from you.
There's a timeless saying: "Knowledge is power." Symphony helps you harness that power and use it to increase your lead generation and plan future marketing efforts with real measurable information.
So go ahead... Use our cross media solution for your multi channel marketing, and get INTEGRATED! To help get you started, our friends over at iContact have posted some GREAT ideas to help get your creative juices flowing.