Why In the WORLD would I go to a Printing Company for Graphic Design?

Posted by Universal Printing on Fri, Nov 11, 2011 @ 11:45 AM

Universal Printing takes great pride in offering the best of all graphic communication worlds: Award Winning Graphic Design, G7 Master Printer level digital output and commercial printing, and the latest in Direct Mail, featuring variable data and cross-media marketing solutions.  Over the years, we’ve worked with a lot of clients and companies who find themselves getting into a 2- or 3-prong approach with their projects: One company for design, another print, and sometimes even a third to handle the mailing.  Not a very efficient process, in our opinion.  WE always want to focus more on what is in the best interest of our clients.  Here’s a few reasons why a “single source solution” makes sense.

Design + Print is time-tested!

Universal offers Graphic Design, with or without LatteThis concept has been used time and time again in the construction and manufacturing industries, known as Design/Build.  We apply the same same principles at Universal Printing. When the people who are designing a piece are the people who are producing the piece, “unexpected surprises” just disappear!  All of our Graphic Design professionals work closely with other members of our production team, giving us the advantage of keeping current on the latest printing techniques, being familiar with folding and finishing requirements, and also having direct access to paper merchants and their pricing models.

“Less Expensive” is
NOT the same as “Cheap”

Often time, our Design quotes are significantly lower than Agency prices.  Some might think that it’s about the talent of our staff or the quality of our product.  “More expensive” must mean “better,” right?  WRONG!  Our Graphic Design team has won several regional and national design awards, and is comprised of graphics professionals from the fields of advertising, magazine production, and Fine Arts.  The reason WE can offer such aggressive pricing is because we don’t have to cover many of their overhead costs.  They need to pay for their office space, utilities, equipment, and the occasional latte or two. Why help pay for the rent and electricity of THREE buildings?  OUR staff is in our own building, using our digital prepress equipment, so keeping everything under one roof keeps our cost down, which is passed onto you.  It’s just that simple!

It’s all about the Bundles!

Contractors do it. Restaurants do it. The cable TV and satellite companies do it. Insurance companies do it.  EVERYONE recognizes the power of bundling products and services. WE are no different.  When you bundle together design, print, and direct mail, you only have one point of contact to deal with.  One person to coordinate with keeps you off the phone and out of your email inbox, and lets you deal with all the other aspects of your job.  “One call does it all.”  “Set it, and forget it.”  “Have it your way.”  We can’t actually use those slogans, but you get the idea.

No More Finger-Pointing!

Keeping everything under one roof keeps it simple and eliminates unnecessary “he said/she said” or “finger-pointing.” Ever dealt with any of these scenarios?
  • The Mailer says the Designer didn’t setup the address panels properly
  • The Designer says the Mailer stuck unnecessary labels or tabs all over the finished piece
  • The Printer says the Designer didn’t set up their files correctly
  • The Mailer says the Printer didn’t supply enough finished pieces to process the mailing

These problems all go away when the Designer, Printer, and Mailer are all under one roof. We know, understand, and can implement those ever-changing Postal requirements at the Design stage.  Our files will always print without surprises and we’ll always print enough to ensure your entire mailing is processed timely and efficiently.  Not only will we save you time, save you money, and reduce your stress; who knows, maybe we'll even throw in a free latte.

 

 

 

Universal Printing Blog Logo

Universal Printing
Offering quality printing and communications solutions to
Raleigh, Durham, Chapel Hill, and the Triangle since 1979.
www.universalprinting.com

 

Tags: commercial printing, digital printing, Graphic Design Durham, graphic design raleigh, green printing, internet marketing, email marketing, emarketing, direct mail, multi channel marketing, Adobe Photoshop, variable data, cross-media marketing