Universal Printing takes great pride in offering the best of all graphic communication worlds: Award Winning Graphic Design, G7 Master Printer level digital output and commercial printing, and the latest in Direct Mail, featuring variable data and cross-media marketing solutions. Over the years, we’ve worked with a lot of clients and companies who find themselves getting into a 2- or 3-prong approach with their projects: One company for design, another print, and sometimes even a third to handle the mailing. Not a very efficient process, in our opinion. WE always want to focus more on what is in the best interest of our clients. Here’s a few reasons why a “single source solution” makes sense.
– The Legendary
Yes… Universal Printing produces a bunch of of projects and ships them all across the country and throughout the world, but our base of operations is smack in the heart of North Carolina. Specifically, the Triangle — That happy bustling region that includes Raleigh, Durham, and Chapel Hill, but also encompasses Apex, Carrboro, Cary, and Morrisville.
Around here, we like our College Basketball! We’re surrounded by 4 of the 12 ACC teams (UNC, Duke, NCSU, and yes I’m counting Wake Forest!) and when it comes down to “Tourney Time,” we are right here in the thick of it!
So in honor of “March Madness” and the NCAA Basketball Tournament, we’re posting our own “Elite Eight” of our 8 most popular blog posts. We hope you’ll take the time to read or re-read them, or share them with friends and colleagues! In the meantime, we’ll be rooting for Duke and Carolina, and the other ACC teams representing the Atlantic Coast this weekend.
Choosing Inks for Color Printing – Coated vs. Uncoated
Tips to enhance your graphic design portfolio
More about Color: Digital Color | RGB vs. CMYK
Choosing Inks for Color Printing – Spot Color vs. Process Color
Direct Mail… Back-in-the-day or Future Play?
Choosing Inks for Color Printing – Metallics and Other Specialty Inks
How to Save PDF files for Better Printing!
Tweet me… Social Media and Commercial Printing CAN work together!
Offering quality printing and communications solutions to
Raleigh, Durham, Chapel Hill, and the Triangle since 1979.
So you want to know even more about paper, eh? I don’t blame you. Our previous blog post went over some of the basics of paper, like the type of coating or finish, and caliper, weight and bulk. This post will cover opacity, brightness, shade and grain. Let’s get started!
Paper comes in all colors, weights, and finishes; and sometimes our customers know EXACTLY what paper they want. More likely, we’ll take in a project where the client won’t have a clue what they want, or even need.
Printing and mail go together… like peas and carrots. They just do. Even in this highly sophisticated era of internet based marketing, SMS messaging, and email blasts, there is a strong argument for direct mail. (In fact, Universal Printing president and owner, Bob Moura, has posted 2 great blogs on that topic. If you haven’t read them yet, here are the links: Direct mail… Back-in-the-day or Future Play? Part I and Part II)
Have you ever though that the United State Postal Service was confusing? Constant rate changes, endless amounts of regulations, crazy exceptions to ever-changing requirements. What’s more, later this Spring there will be even more changes in place when the USPS finalizes their adoption of Intelligent Mail Barcodes, which will become the only method of barcoding eligible for automation discounts.
Tips for improving direct mail and email marketing.
With all the talk of social media, cell phone apps, email marketing, spam and the list goes on and on of “relevant” ways to keep in touch with and obtain new clients, I’ve asked myself if good old fashion direct mail is a back-in-the-day solution or a future play?
I don’t know about you, but I assume that Google and Yahoo know a thing or two about marketing, and I have been receiving direct mail from them recently promoting new ways to advertise my business and promote my products on their sites! Seems like a pretty strong case for direct mail to me. Can you appreciate the irony? Google and Yahoo using snail mail to promote their high tech web services.