Are you clear about what value you bring to your clients?
QR codes are quickly gaining traction here in the US. With almost 1/3 of Americans (ages 12 and up) carrying smartphones, and given the spontaneous and instantaneous nature of the web, it’s very little surprise that QR codes are becoming accepted at an amazing rate! Add to this, the viral nature of most marketing strategies, and you get an even broader appeal. Heck, even the US Postal Service sees the QR code potential, and is planning to run a special Mobile Barcode Promotion later this summer.
Printing and mail go together… like peas and carrots. They just do. Even in this highly sophisticated era of internet based marketing, SMS messaging, and email blasts, there is a strong argument for direct mail. (In fact, Universal Printing president and owner, Bob Moura, has posted 2 great blogs on that topic. If you haven’t read them yet, here are the links: Direct mail… Back-in-the-day or Future Play? Part I and Part II)
Have you ever though that the United State Postal Service was confusing? Constant rate changes, endless amounts of regulations, crazy exceptions to ever-changing requirements. What’s more, later this Spring there will be even more changes in place when the USPS finalizes their adoption of Intelligent Mail Barcodes, which will become the only method of barcoding eligible for automation discounts.