QR codes are quickly gaining traction here in the US. With almost 1/3 of Americans (ages 12 and up) carrying smartphones, and given the spontaneous and instantaneous nature of the web, it’s very little surprise that QR codes are becoming accepted at an amazing rate! Add to this, the viral nature of most marketing strategies, and you get an even broader appeal. Heck, even the US Postal Service sees the QR code potential, and is planning to run a special Mobile Barcode Promotion later this summer.
– The Legendary
Yes… Universal Printing produces a bunch of of projects and ships them all across the country and throughout the world, but our base of operations is smack in the heart of North Carolina. Specifically, the Triangle — That happy bustling region that includes Raleigh, Durham, and Chapel Hill, but also encompasses Apex, Carrboro, Cary, and Morrisville.
Around here, we like our College Basketball! We’re surrounded by 4 of the 12 ACC teams (UNC, Duke, NCSU, and yes I’m counting Wake Forest!) and when it comes down to “Tourney Time,” we are right here in the thick of it!
So in honor of “March Madness” and the NCAA Basketball Tournament, we’re posting our own “Elite Eight” of our 8 most popular blog posts. We hope you’ll take the time to read or re-read them, or share them with friends and colleagues! In the meantime, we’ll be rooting for Duke and Carolina, and the other ACC teams representing the Atlantic Coast this weekend.
Offering quality printing and communications solutions to
Raleigh, Durham, Chapel Hill, and the Triangle since 1979.
Jimmy Fallon is one hell of a marketing genius! Sure, one could argue whether or not he’s a talented comedian or a gifted interviewer (personally, I find him to be both!) But despite all of the drama that continues to circulate around Late Night television, he managed to fully brand his show and successfully made it his own.
With all the talk of social media, cell phone apps, email marketing, spam and the list goes on and on of “relevant” ways to keep in touch with and obtain new clients, I’ve asked myself if good old fashion direct mail is a back-in-the-day solution or a future play?
I don’t know about you, but I assume that Google and Yahoo know a thing or two about marketing, and I have been receiving direct mail from them recently promoting new ways to advertise my business and promote my products on their sites! Seems like a pretty strong case for direct mail to me. Can you appreciate the irony? Google and Yahoo using snail mail to promote their high tech web services.
There are many reasons for a business to establish an internet presence, but why a blog?
Some might ask:
“Isn’t that overkill?
“Is it really necessary?”
“Why even do it?”
Well, in the interest of full disclosure, there are several reasons we wanted to start a blog. There’s certainly an advantage to having a blog when it comes to search engines, and search engine optimization LOVES blogs. In fact, Google and other search engines rewards sites that are linked to Blogs that are updated often. No harm in wanting more web-traffic and exposure, right?
Also, in this age of “Social Media,” a company almost HAS to broaden their internet presence and have a corporate identity that spans well into the web. The web is the way we communicate now. It’s where we get our information. It’s where we research, and where we shop. When you factor in the impact that YouTube, Twitter, and Facebook have had on all of us, it just makes sense to reach out where the people are!
Which really brings us to the main reason: why we Blog… why we bother… why we’ve bought into the hype: For our customers! If you are reading this, YOU are why we blog. We want to reach our current customers, our potential customers, our future customers. We want to share ideas, hear your feedback, share our expertise, and provide good information. When it’s all said and done, it’s really just that simple.
So tell us what you think. Give us your ideas on how Universal Printing can become a better partner. How can we help you do your business better? We look forward to your comments.