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’Tis the Season to send out Holiday Cards! The weather gets a little cooler and winter is right around the corner, which can only mean one thing: Holiday Season! It’s time to start breaking out the decorations and start singing carols like that old holiday classic Silver & Gold. There’s just something classy about silver and gold. It’s used for expensive jewelry, it backs our nation’s currency, it’ used for trophies, awards, and medals. Silver and Gold simply epitomize class, value, and sophistication.
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Pocket folders are a great way to package and present a variety of materials to your intended audience; whether it’s documents, inserts, CD/DVDs, brochures, booklets, or other items. One of the appeals of pocket folders is their ability to cost effectively enhance your brand or message, since they can be custom printed and produced fairly econimically.
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Adobe InDesign continues to refine and improve it’s tools. The video below is a review of the Column Splitting and Spanning feature, which helps eliminate the need for multiple text boxes. This is ESPECIALLY handy for magazine and newsletter layout, where you might have multiple headers and the potential for far too many text boxes. If you’ve been doing Graphic Design and Page Layout for very long, you’ve no doubt already dealt with clients or editors who’ve made very substantial changes, maybe even massive re-writes, which requires a major amount of reflowing and rearranging of your layouts. Life will be so much easier if you use this simple and handy technique to eliminate unnecessary text boxes and keep things neat, tidy, and easy to rework if needed.
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Tri-fold brochures are one of the most common types of marketing pieces. They are thin and convenient to carry, or can easy used as a self-mailer. They offer a slight element of surprise by enticing the viewer to open it and see what’s inside. Despite how familiar most consumers are with this format, it’s still surprising how few people know how to properly setup their files to create one.
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Great printing starts with great files. I haven’t crunched the numbers, but I would guess that maybe 9 out of 10 jobs delayed from getting on press are because those files had to be kicked back and fixed. For those clients that send files which are truly “print ready”… THEY get 1 million COOL POINTS!
Here are a few things to keep in mind when setting up files for printing:
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Universal Printing has been in business for over 30 years, and when you’re doing something for so long it’s easy to forget that things we deal with day-in and day-out are completely foreign and mysterious to other people. This is the case with RGB and CMYK color spaces.
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So far our previous blog posts have talked about Spot Colors, Process Colors, and how the difference between coated and uncoated paper impacts the color and appearance of the ink. Sometimes you might want to get a little more POP from your printed pieces. For some people, metallic ink has great appeal.
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If you read our previous blog post, you should know the difference between Spot Colors and Process Colors and the role they play in commercial printing. Just to recap a few points: