So you want to know even more about paper, eh? I don’t blame you. Our previous blog post went over some of the basics of paper, like the type of coating or finish, and caliper, weight and bulk. This post will cover opacity, brightness, shade and grain. Let’s get started!
Paper comes in all colors, weights, and finishes; and sometimes our customers know EXACTLY what paper they want. More likely, we’ll take in a project where the client won’t have a clue what they want, or even need.
Printing and mail go together… like peas and carrots. They just do. Even in this highly sophisticated era of internet based marketing, SMS messaging, and email blasts, there is a strong argument for direct mail. (In fact, Universal Printing president and owner, Bob Moura, has posted 2 great blogs on that topic. If you haven’t read them yet, here are the links: Direct mail… Back-in-the-day or Future Play? Part I and Part II)
Earlier this year Microsoft released their newest Office bundle, Office 2010. For many people who upgrade to Office 2007 a few years ago, their Ribbon Interface was a huge and often unhappy surprise. They changed their entire navigation layout, making it very difficult for even the most knowledgeable Word, Excel, and PowerPoint users to find what they were looking for. Most annoying was the lack of a File menu, which had been replaced with a strange little “Office Pearl.” In Office 2010, they have brought back the File menu, and even enhanced it to become a very complete File Panel complete with file properties, permissions options, and other features making for easier document sharing and collaboration.
By now most people know that Universal Printing is proud of the services we offer, the products we produce, and the level of our commitment to our customers, our community, and the environment.
Have you ever though that the United State Postal Service was confusing? Constant rate changes, endless amounts of regulations, crazy exceptions to ever-changing requirements. What’s more, later this Spring there will be even more changes in place when the USPS finalizes their adoption of Intelligent Mail Barcodes, which will become the only method of barcoding eligible for automation discounts.
We talk a lot about “green printing” and what it means to be environmentally responsible. This is a topic that has always been important to us. Universal Printing has been a leader and innovator in aggressive environmentally responsible printing practices for over 30 years.
Jimmy Fallon is one hell of a marketing genius! Sure, one could argue whether or not he’s a talented comedian or a gifted interviewer (personally, I find him to be both!) But despite all of the drama that continues to circulate around Late Night television, he managed to fully brand his show and successfully made it his own.
With all the talk of social media, cell phone apps, email marketing, spam and the list goes on and on of “relevant” ways to keep in touch with and obtain new clients, I’ve asked myself if good old fashion direct mail is a back-in-the-day solution or a future play?
I don’t know about you, but I assume that Google and Yahoo know a thing or two about marketing, and I have been receiving direct mail from them recently promoting new ways to advertise my business and promote my products on their sites! Seems like a pretty strong case for direct mail to me. Can you appreciate the irony? Google and Yahoo using snail mail to promote their high tech web services.