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Why In the WORLD would I go to a Printing Company for Graphic Design?

Universal Printing takes great pride in offering the best of all graphic communication worlds: Award Winning Graphic Design, G7 Master Printer level digital output and commercial printing, and the latest in Direct Mail, featuring variable data and cross-media marketing solutions.  Over the years, we’ve worked with a lot of clients and companies who find themselves getting into a 2- or 3-prong approach with their projects: One company for design, another print, and sometimes even a third to handle the mailing.  Not a very efficient process, in our opinion.  WE always want to focus more on what is in the best interest of our clients.  Here’s a few reasons why a “single source solution” makes sense.

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New Printing & Marketing Technology: I want it, but where do I go?!

Technology makes a lot of things easier and more efficient.  Take QR codes for example.  EVERYONE has taken notice of QR codes, and more people want to know how to use them better.  This is true for a lot of the new technology now available for design, print, or direct mail.

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Universal Printing’s Elite Eight!

NCAA March Madness 

“It’s NCAA

Tourney Time,

Baby!!!” 

– The Legendary
“Dickie V”
Dick Vitale

Yes… Universal Printing produces a bunch of of projects and ships them all across the country and throughout the world, but our base of operations is smack in the heart of North Carolina. Specifically, the Triangle — That happy bustling region that includes Raleigh, Durham, and Chapel Hill, but also encompasses Apex, Carrboro, Cary, and Morrisville. 

Around here, we like our College Basketball!  We’re surrounded by 4 of the 12 ACC teams (UNC, Duke, NCSU, and yes I’m counting Wake Forest!) and when it comes down to “Tourney Time,” we are right here in the thick of it!

So in honor of “March Madness” and the NCAA Basketball Tournament, we’re posting our own “Elite Eight” of our 8 most popular blog posts.  We hope you’ll take the time to read or re-read them, or share them with friends and colleagues!  In the meantime, we’ll be rooting for Duke and Carolina, and the other ACC teams representing the Atlantic Coast this weekend.

  1. Choosing Inks for Color Printing – Coated vs. Uncoated

  2. Tips to enhance your graphic design portfolio

  3. More about Color: Digital Color | RGB vs. CMYK

  4. Choosing Inks for Color Printing – Spot Color vs. Process Color

  5. Direct Mail… Back-in-the-day or Future Play?

  6. Choosing Inks for Color Printing – Metallics and Other Specialty Inks

  7. How to Save PDF files for Better Printing!

  8. Tweet me… Social Media and Commercial Printing CAN work together!

 

Universal Printing Blog Logo

Universal Printing
Offering quality printing and communications solutions to
Raleigh, Durham, Chapel Hill, and the Triangle since 1979.
www.universalprinting.com

 

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Choosing Paper for Your Printing Project… Part 2

So you want to know even more about paper, eh?  I don’t blame you. Our previous blog post went over some of the basics of paper, like the type of coating or finish, and caliper, weight and bulk.  This post will cover opacity, brightness, shade and grain. Let’s get started!

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Guess What!? The Post Office wants to make Direct Mail easier on YOU!

Printing and mail go together… like peas and carrots. They just do. Even in this highly sophisticated era of internet based marketing, SMS messaging, and email blasts, there is a strong argument for direct mail. (In fact, Universal Printing president and owner, Bob Moura, has posted 2 great blogs on that topic. If you haven’t read them yet, here are the links: Direct mail… Back-in-the-day or Future Play? Part I and Part II)

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Five Ways to Save Money on your Direct Mail!

Have you ever though that the United State Postal Service was confusing?  Constant rate changes, endless amounts of regulations, crazy exceptions to ever-changing requirements.  What’s more, later this Spring there will be even more changes in place when the USPS finalizes their adoption of Intelligent Mail Barcodes, which will become the only method of barcoding eligible for automation discounts.

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Direct mail… Back-in-the-day or Future Play?

With all the talk of social media, cell phone apps, email marketing, spam and the list goes on and on of “relevant” ways to keep in touch with and obtain new clients, I’ve asked myself if good old fashion direct mail is a back-in-the-day solution or a future play?

I don’t know about you, but I assume that Google and Yahoo know a thing or two about marketing, and I have been receiving direct mail from them recently promoting new ways to advertise my business and promote my products on their sites! Seems like a pretty strong case for direct mail to me. Can you appreciate the irony? Google and Yahoo using snail mail to promote their high tech web services.

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