Universal Printing takes great pride in offering the best of all graphic communication worlds: Award Winning Graphic Design, G7 Master Printer level digital output and commercial printing, and the latest in Direct Mail, featuring variable data and cross-media marketing solutions. Over the years, we’ve worked with a lot of clients and companies who find themselves getting into a 2- or 3-prong approach with their projects: One company for design, another print, and sometimes even a third to handle the mailing. Not a very efficient process, in our opinion. WE always want to focus more on what is in the best interest of our clients. Here’s a few reasons why a “single source solution” makes sense.
Pocket folders are a great way to package and present a variety of materials to your intended audience; whether it’s documents, inserts, CD/DVDs, brochures, booklets, or other items. One of the appeals of pocket folders is their ability to cost effectively enhance your brand or message, since they can be custom printed and produced fairly econimically.
Adobe InDesign continues to refine and improve it’s tools. The video below is a review of the Column Splitting and Spanning feature, which helps eliminate the need for multiple text boxes. This is ESPECIALLY handy for magazine and newsletter layout, where you might have multiple headers and the potential for far too many text boxes. If you’ve been doing Graphic Design and Page Layout for very long, you’ve no doubt already dealt with clients or editors who’ve made very substantial changes, maybe even massive re-writes, which requires a major amount of reflowing and rearranging of your layouts. Life will be so much easier if you use this simple and handy technique to eliminate unnecessary text boxes and keep things neat, tidy, and easy to rework if needed.
Adobe Illustrator has also been the Graphic Designer’s “go-to” program for creating and manipulating vector based artwork. It’s withstood the test of time, and each release keeps getting better and better. Granted, some people will always defend their personal preference (Like those die-hard, loyal CorelDRAW fanatics, who are convinced their program is the best.) Personally, I actually enjoy illustrating with Flash because I think Bézier curves are a bit archaic and Flash handles line art in a more fluid and hand drawn manner…. but that just MY opinion.
Our previous blog (6 sites EVERY Graphic Designer or Printing Professional should know) was so well received, that we decided to share five MORE. Check out these sites for even MORE tools and information!
Tri-fold brochures are one of the most common types of marketing pieces. They are thin and convenient to carry, or can easy used as a self-mailer. They offer a slight element of surprise by enticing the viewer to open it and see what’s inside. Despite how familiar most consumers are with this format, it’s still surprising how few people know how to properly setup their files to create one.
QR codes are quickly gaining traction here in the US. With almost 1/3 of Americans (ages 12 and up) carrying smartphones, and given the spontaneous and instantaneous nature of the web, it’s very little surprise that QR codes are becoming accepted at an amazing rate! Add to this, the viral nature of most marketing strategies, and you get an even broader appeal. Heck, even the US Postal Service sees the QR code potential, and is planning to run a special Mobile Barcode Promotion later this summer.
Nothing says SPRING quite the same way that the Easter holiday does. The weather is getting warmer, the grass is getting greener, and flowers and trees begin to bloom with vivid colors. It’s a time for reflection and renewal, breaking out of the “cabin-fever” of a cold and grey winter. For many people, it’s a time to get together with friends and family. Some dress up in their Easter finest, with brightly colored Easter hats, Easter dresses, Easter shirts and ties.