UP blog | wazzUP?
Have you ever though that the United State Postal Service was confusing? Constant rate changes, endless amounts of regulations, crazy exceptions to ever-changing requirements. What’s more, later this Spring there will be even more changes in place when the USPS finalizes their adoption of Intelligent Mail Barcodes, which will become the only method of barcoding eligible for automation discounts.
Here’s another great trick for blending spot colors in Adobe InDesign, as explained by John Francis, Art Director for Universal Printing. If you like this video, feel free to check out our other helpful tutorials.
John Francis, Art Director for Universal Printing, has created some helpful videos of “tips and tricks” for helping you get noticed and stand out from your competition. Before setting up your files, watch some of our helpful tutorial videos like the one shown below.
The benefits: Making colors print sharper and more consistently across multiple printing devices allowing you to benefit from the best-priced print technology without compromising quality. Not as easy as it sounds, since we offer lots of different color devices and each use their own inks or toners, papers, and their own software RIPs. GRACoL 7 bridges the gap . For those techie-geeky types that want to know the in-depth explanations of GRACoL, GRACoL 7, and G7, feel free to click here.
Fortunately, we do our homework (and kept it away from the dog!) We start with quality papers from environmentally responsible sources and use eco-friendly inks and toner. Then we follow that up with regular calibration and an industry leading QA system to monitor our color. The final ingredient is skilled and knowledgeable staff, who continue to monitor color through the entire run.
Seems simple, but apparently it’s not! I guess that’s why our G7 Expert Color Consultant seemed surprised when our first test sheets, from our first test plates, were almost within specs without having changed a thing. A process that could have taken two days, took just over two hours on press.
So we proudly became one of the first printing companies in the Carolinas to qualify as G7 Master Printers. And now, one year later, we’ve gone through our first RE-qualification process and are STILL only one of seven G7 Master Printers in the Carolinas. GRACoL has made some changes in their qualification criteria and expectations are a little higher. We weren’t scared, though… hit it on our first pull. Piece of cake!
There are many reasons for a business to establish an internet presence, but why a blog?
Some might ask:
“Isn’t that overkill?
“Is it really necessary?”
“Why even do it?”
Well, in the interest of full disclosure, there are several reasons we wanted to start a blog. There’s certainly an advantage to having a blog when it comes to search engines, and search engine optimization LOVES blogs. In fact, Google and other search engines rewards sites that are linked to Blogs that are updated often. No harm in wanting more web-traffic and exposure, right?
Also, in this age of “Social Media,” a company almost HAS to broaden their internet presence and have a corporate identity that spans well into the web. The web is the way we communicate now. It’s where we get our information. It’s where we research, and where we shop. When you factor in the impact that YouTube, Twitter, and Facebook have had on all of us, it just makes sense to reach out where the people are!
Which really brings us to the main reason: why we Blog… why we bother… why we’ve bought into the hype: For our customers! If you are reading this, YOU are why we blog. We want to reach our current customers, our potential customers, our future customers. We want to share ideas, hear your feedback, share our expertise, and provide good information. When it’s all said and done, it’s really just that simple.
So tell us what you think. Give us your ideas on how Universal Printing can become a better partner. How can we help you do your business better? We look forward to your comments.