What Did YOU Learn about Full Color Printing Today?
“All I need are minds for molding.” – Jack Black (as Dewey Finn in School of Rock)
If you haven’t seen the movie School of Rock, it’s about a man named Dewey Finn, hard rock singer and guitarist, who is kicked out of his band. He disguises himself as a substitute teacher at a private prep school and forms a rock band from his fifth-grade students in order to compete in the upcoming Battle of the Bands.
Ok, that being said:
… I’m not as crazy or edgy as Jack Black
… and I wasn’t working grade school kids
… and we didn’t learn anything about Rock Music
But we WERE working on one of my favorite annual projects.
Each Spring we print posters, flyers, and other materials for the Shakori Hills Grassroots Festival, a four-day festival of art, music, and dance held in Chatham County, NC and features bands from all around the world. Our friends at Shakori Hills are proud supporters of the arts and of the community. One of the ways they demonstrate both is in their work with the Digital Print Production class from Alamance Community College, who creates and designs these pieces as one of their class projects.
Denise Archuleta, professor of Advertising and Graphic Design, takes great care to ensure these students understand how to design and build their files FOR PRINT! Part of their class project includes a field trip to Universal Printing for a tour of our company and to take part in their press proof. During their visit got to learn all about who we are and what we do. We talked about how printing works, the importance of color, and also our status as a G7 Master Printer and our sustainable print initiatives that help preserve the environment.
These students are generally interested in listening to what we have to share, and they’re always curious to see the Art Department and all of the computers, scanners, and output devices. When we enter the plate room, they start to get a little more interested: Curious about how we image directly onto the aluminum plates and such.
But then, it happens… my favorite part of the tour; and it happens the same way every year.
We enter the Pressroom: A large, wide open space with 30ft ceilings, the humming and whirring of running machinery, and the sweet unforgettable scent of fresh ink. Eyes widen, lips curl into smiles, and these eager young minds are now FULLY engaged and ready to soak it all in. I can’t help but get excited when these students start asking questions. You can almost see their minds churning, wanting to understand and learn. Sure, we can “talk” about process color and how it works, but to actually show them single pulls of Cyan, Magenta, Yellow and Black, and let them see the ink keys on the press and how they affect the color THAT is when it all makes sense. For the rest of their stay they are “all in.” Even when they leave, you can see their smiles and hear them talking about everything they saw and everything they thought.
As I said… it’s one of my favorite projects each year. All I need are minds for molding.
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