Top 5 Direct Mail Marketing Do’s & Dont’s
Happy Holidays! Have you been preparing your Holiday cards, or winter print ads or marketing materials? Nothing says “Winter” like the image of snowflakes, and if you want to know how to create your own original custom snowflakes quick and easily, you’ve come to the right place!
’Tis the Season to send out Holiday Cards! The weather gets a little cooler and winter is right around the corner, which can only mean one thing: Holiday Season! It’s time to start breaking out the decorations and start singing carols like that old holiday classic Silver & Gold. There’s just something classy about silver and gold. It’s used for expensive jewelry, it backs our nation’s currency, it’ used for trophies, awards, and medals. Silver and Gold simply epitomize class, value, and sophistication.
Universal Printing takes great pride in offering the best of all graphic communication worlds: Award Winning Graphic Design, G7 Master Printer level digital output and commercial printing, and the latest in Direct Mail, featuring variable data and cross-media marketing solutions. Over the years, we’ve worked with a lot of clients and companies who find themselves getting into a 2- or 3-prong approach with their projects: One company for design, another print, and sometimes even a third to handle the mailing. Not a very efficient process, in our opinion. WE always want to focus more on what is in the best interest of our clients. Here’s a few reasons why a “single source solution” makes sense.
Pocket folders are a great way to package and present a variety of materials to your intended audience; whether it’s documents, inserts, CD/DVDs, brochures, booklets, or other items. One of the appeals of pocket folders is their ability to cost effectively enhance your brand or message, since they can be custom printed and produced fairly econimically.
Adobe InDesign continues to refine and improve it’s tools. The video below is a review of the Column Splitting and Spanning feature, which helps eliminate the need for multiple text boxes. This is ESPECIALLY handy for magazine and newsletter layout, where you might have multiple headers and the potential for far too many text boxes. If you’ve been doing Graphic Design and Page Layout for very long, you’ve no doubt already dealt with clients or editors who’ve made very substantial changes, maybe even massive re-writes, which requires a major amount of reflowing and rearranging of your layouts. Life will be so much easier if you use this simple and handy technique to eliminate unnecessary text boxes and keep things neat, tidy, and easy to rework if needed.
A few months ago we posted a 2-part Blog about Choosing the Right Paper but we still get a lot of questions about one VERY confusing topic: Paper Weight and Thickness.