New Printing & Marketing Technology: I want it, but where do I go?!
Technology makes a lot of things easier and more efficient. Take QR codes for example. EVERYONE has taken notice of QR codes, and more people want to know how to use them better. This is true for a lot of the new technology now available for design, print, or direct mail.
Sure, there are free online service to create QR codes; but if you want to brand them, build in tracking code to see the impact, or use them along with your other marketing efforts to maximize your reach to your clients, then you need to find a graphic communications partner that can help you get the best results possible.
Direct Mail is another place where technology is making HUGE impacts. Variable Data Printing can turn each postcard or letter into an individually customized ice-breaker. Universal’s Symphony does just that AND MORE! Symphony takes your flat mail piece and turns it into a multi-channel cross-media marketing machine. Immediately, you can see the advantages of customize your message to every individual on your list and track then your results in “real-time.”
Imagine this: You are using your Marketing and Advertising budget to reach your audience in multiple ways – Billboards, Direct Mail, TV or Radio adverting, email marketing, to name a few. Without solid, dependable metrics data, you can’t even BEGIN to start making meaningful sense of your marketing spend. Sometimes, having two or three solutions in place won’t give you the apples-to-apples comparisons. This is why you need to consider a more robust solution provider, who can give you all of the tools, products, and services that you need!
After all, it just makes good sense to have ONE mail list that contains all the elements for variable data printing, pURL generation, direct mail processing sorts and requirements, QR code generation, variable image data, and more. No more worrying about how to compare one list versus another, what special software you’re going to need to purchase, or how you’re going to even get all your valuable data back out you’re finished with your campaign.
Universal Printing has all of the tools needed to give you the fully-formed, robust solutions that you’re looking for. Contact us TODAY and speak with any member of our helpful staff. Our team of eMarketing Experts will be more than happy to consult with you on any upcoming projects or campaigns, or help you create a custom solution that will take full advantage of all these new wonderful new technologies that you crave!
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Raleigh, Durham, Chapel Hill, and the Triangle since 1979.
Tags: business solutions, cross-media marketing, direct mail, email marketing, emarketing, multi channel marketing, QR code, variable data