UP blog | wazzUP?
Universal Printing has been in business for over 30 years, and when you’re doing something for so long it’s easy to forget that things we deal with day-in and day-out are completely foreign and mysterious to other people. This is the case with RGB and CMYK color spaces.
So far our previous blog posts have talked about Spot Colors, Process Colors, and how the difference between coated and uncoated paper impacts the color and appearance of the ink. Sometimes you might want to get a little more POP from your printed pieces. For some people, metallic ink has great appeal.
If you read our previous blog post, you should know the difference between Spot Colors and Process Colors and the role they play in commercial printing. Just to recap a few points:
COLOR PRINTING: For those who aren’t trained in printing or graphic design, it can all get very confusing. Most people who are taking the “Do It Yourself” approach to setting up files just look at colors on the computer screen, with maybe a handful that have access to a Pantone guide, but not really understanding it. If you’re not familiar with how ink works and how colors are made, you could end up with some very UNEXPECTED results. This is the first of a series of blog posts that will hopefully help make sense of color, and how color is made in the world of commercial printing.
20 years ago a very wise man named John Warnock came up with a GENUIS idea for a system that would allow files from any computer or application to be viewed or printed on any other computer regardless of whether the other machine had the original software application, fonts, graphics, or anything else. This system which he named Camelot, went on to become the Portable Document File Format released by Adobe in 1993. Since then PDFs have become not only the standard, but in many cases a REQUIREMENT for graphic design and commercial printing professional worldwide.
Printing and mail go together… like peas and carrots. They just do. Even in this highly sophisticated era of internet based marketing, SMS messaging, and email blasts, there is a strong argument for direct mail. (In fact, Universal Printing president and owner, Bob Moura, has posted 2 great blogs on that topic. If you haven’t read them yet, here are the links: Direct mail… Back-in-the-day or Future Play? Part I and Part II)
Every year, between Thanksgiving and Christmas, all of us at Universal Printing get together for our annual Holiday Luncheon. The owners, Bob and Sandi, supply turkey and ham while everyone else brings in their favorite entree, side item, or dessert.
Earlier this year Microsoft released their newest Office bundle, Office 2010. For many people who upgrade to Office 2007 a few years ago, their Ribbon Interface was a huge and often unhappy surprise. They changed their entire navigation layout, making it very difficult for even the most knowledgeable Word, Excel, and PowerPoint users to find what they were looking for. Most annoying was the lack of a File menu, which had been replaced with a strange little “Office Pearl.” In Office 2010, they have brought back the File menu, and even enhanced it to become a very complete File Panel complete with file properties, permissions options, and other features making for easier document sharing and collaboration.
By now most people know that Universal Printing is proud of the services we offer, the products we produce, and the level of our commitment to our customers, our community, and the environment.