Commercial Offset Printing: Just Ink on Paper… or IS it?!
It should be pretty clear to anyone who knows and does business with us, that we love what we do! Each day is different, filled with new projects and opportunities (and occasionally some “curve balls” to troubleshoot and solve.) But I can promise… it’s NEVER boring! We work on a lot of different types of projects, too. Sometimes we have an awesome graphic design project in-house or some large direct mail project, other times we’ll have complex kits to produce and assemble. It’s safe to say, that every project we work on is unique and important in its own way.
BUT… sometimes we get to work on a project that stands out because it’s more than simply ink on paper: It’s the opportunity to change someone’s life forever. Last week we were fortunate enough to take part in one of those projects.
For the past few years, we’ve produced posters for the Army Navy Photograph Print Project. Each year, during the Army/Navy Game in Philadelphia, the Corp of Cadets from the US Military Academy and the Brigade of Midshipmen from the US Naval Academy take part in the March-On celebration. Photographs of each group are taken and later “digitally stitched” together and become the subject of two highly detailed panoramic posters. Once the poster files have been prepared, they are presented to us in the form of high-definition Photoshop files and photographic prints. Most people realize there is a decent amount of color shift between photographs and process-color printing. Of course, as GRACoL G7 Master Printers, our calibration curves and color profiles allow us to address these color shifts easily and accurately. Even the photographer himself, who comes to press-proof the project each year, seems amazed at how accurate our press run is compared to his original photographs.
The proceeds from the sale of these commemorative posters have gone toward providing incredible things in support of our troops. Everything from fully equipped handicapped accessible vans (given to war veterans who’ve lost limbs in action) to neoprene face masks (for soldiers actively on duty in temperatures at or below freezing) have been purchased with the help of this project. Sizable donations to other support organizations, like Returning Heroes Home, have also been made. It’s simply an amazing project and does so much to help our troops. No matter what your race, religion, or political affiliation, we all seem to find common ground when it comes to our support for the men and women who dedicate their lives to preserving our freedom.
So at the end of the day, we produce high quality printing, standout graphic design, and an amazing array of other products and services. We don’t save lives; but in a small way, the part we play in projects like these helps CHANGE lives… and that feels pretty darn good!
For more information about this project, visit the Army Navy Photographic Print Project
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Raleigh, Durham, Chapel Hill, and the Triangle since 1979.
Tags: Adobe Photoshop, calibration, color correction, commercial printing, G7, graphic design, poster printing
2 thoughts on “Commercial Offset Printing: Just Ink on Paper… or IS it?!”
Nicely done! Thanks for supporting our heroes.
COL, US Army (Ret)
West point, 1964
Please provide me the total information of graphic design.