UP blog | wazzUP?
Tri-fold brochures are one of the most common types of marketing pieces. They are thin and convenient to carry, or can easy used as a self-mailer. They offer a slight element of surprise by enticing the viewer to open it and see what’s inside. Despite how familiar most consumers are with this format, it’s still surprising how few people know how to properly setup their files to create one.
Nothing says SPRING quite the same way that the Easter holiday does. The weather is getting warmer, the grass is getting greener, and flowers and trees begin to bloom with vivid colors. It’s a time for reflection and renewal, breaking out of the “cabin-fever” of a cold and grey winter. For many people, it’s a time to get together with friends and family. Some dress up in their Easter finest, with brightly colored Easter hats, Easter dresses, Easter shirts and ties.
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“It’s NCAATourney Time,Baby!!!”– The Legendary |
Yes… Universal Printing produces a bunch of of projects and ships them all across the country and throughout the world, but our base of operations is smack in the heart of North Carolina. Specifically, the Triangle — That happy bustling region that includes Raleigh, Durham, and Chapel Hill, but also encompasses Apex, Carrboro, Cary, and Morrisville.
Around here, we like our College Basketball! We’re surrounded by 4 of the 12 ACC teams (UNC, Duke, NCSU, and yes I’m counting Wake Forest!) and when it comes down to “Tourney Time,” we are right here in the thick of it!
So in honor of “March Madness” and the NCAA Basketball Tournament, we’re posting our own “Elite Eight” of our 8 most popular blog posts. We hope you’ll take the time to read or re-read them, or share them with friends and colleagues! In the meantime, we’ll be rooting for Duke and Carolina, and the other ACC teams representing the Atlantic Coast this weekend.
Universal Printing
Offering quality printing and communications solutions to
Raleigh, Durham, Chapel Hill, and the Triangle since 1979.
www.universalprinting.com
These six websites are LOADED with great tools and information. If they aren’t bookmarked in your browser yet, they SHOULD be!
Here are a few things to keep in mind when setting up files for printing:
Photoshop has come a long way since its original release back in 1991. Sure… I know some of you hardcore Adobe fans will argue and say it first came out in 1988. But let’s get real… Photoshop didn’t REALLY become impressive until it’s version 2.0 release.
Universal Printing has been in business for over 30 years, and when you’re doing something for so long it’s easy to forget that things we deal with day-in and day-out are completely foreign and mysterious to other people. This is the case with RGB and CMYK color spaces.
So far our previous blog posts have talked about Spot Colors, Process Colors, and how the difference between coated and uncoated paper impacts the color and appearance of the ink. Sometimes you might want to get a little more POP from your printed pieces. For some people, metallic ink has great appeal.
If you read our previous blog post, you should know the difference between Spot Colors and Process Colors and the role they play in commercial printing. Just to recap a few points:
COLOR PRINTING: For those who aren’t trained in printing or graphic design, it can all get very confusing. Most people who are taking the “Do It Yourself” approach to setting up files just look at colors on the computer screen, with maybe a handful that have access to a Pantone guide, but not really understanding it. If you’re not familiar with how ink works and how colors are made, you could end up with some very UNEXPECTED results. This is the first of a series of blog posts that will hopefully help make sense of color, and how color is made in the world of commercial printing.